Irish Institute of Digital Business

Irish Institute of Digital Business

Featured speaker for the international GETDigital virtual conference sponsored by the Irish Institute of Digital Business. My talk - "The Digital Imperative: The New DNA for Insurgents and Incumbents Alike” – suggested that organizations need to think now about digital transformation not as a project, however strategic, but as an essential, like electricity. Hence, my hijacking of the “D” in DNA to view this new dimension of their business as that foundational.